EyeMed — Start Here

Marketing Site

UX, UI, Design, HTML, CSS, JS

Start Here is the annual marketing site that is used to tell the overall EyeMed story. Its main audiences is Benefit Administrators and Brokers.

The site’s purpose is to capture leads that are interested in EyeMed Vision Benefits.

The site has a lot of on-scroll animation and effects to capture user attention.

Start Here’s main conversion is a lead capture form. This form is visible at first, but moves out of the way as the user scrolls down to view the other content. It slides back into view once the user has reached a certain scroll depth. It is also able to be toggled by the user to be shown and hidden.

When compared to the same time periods, the 2015 Start Here site increased the conversion rate by 114% over the 2014 site. The bounce rate also was reduced by 32% when comparing that same time period.

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