For entertainment purposes only
PFF Best Bets
Summary
As a key member of the consumer-facing product team at PFF, I designed Best Bets - a product that engaged sports bettors of all levels. With a deep understanding of user needs and behavior garnered through extensive research and testing, I crafted a solution that catered to beginners just starting out in sports betting, as well as seasoned bettors.
The updated version of Best Bets resulted in a significant increase of approximately 20% in user engagement compared to the previous version.
Role
Product Design Lead
Tasks
User Research & Testing, Wireframing, Prototyping, High-Fidelity Design, HTML & CSS Implementation
PFF Best Bets: Step by Step
Getting the edge
PFF’s Best Bets feature empowers users to make informed betting decisions by presenting them with a curated list of player props and game bets with the most potential value. The list is highly customizable, allowing users to sort, filter, and search for betting lines that align with their preferences and interests.
Customizing The Odds
Each betting line and its corresponding odds can be customized by the user. This allows users to tailor the tool to a specific sportsbook or to suit their personal preferences.
As the user makes changes to the betting line, the PFF algorithm will recalculate the value for each side based on the updated details. The list of Best Bets can then be sorted, filtered, and searched to help users find the betting lines they are interested in.